THE PROPELLER GROUP

The Propeller Group is a cross-disciplinary art collective founded and based in Ho Chi Minh City since 2006 that also collaborates with creatives in Los Angeles. Often mining Vietnamese culture for artistic content, The Propeller Group employs creative strategies drawn from advertising and marketing, as well as forms of exchange and display from galleries and museums. The collective uses mass media as a vehicle to merge seemingly contradictory phenomena: advertising and politics, history and the future, and public and private spaces. The film The Living Need Light, The Dead Need Music depicts funerary traditions throughout the southern hemisphere to demonstrate the commonalities and continuities of the global south. Highlighting the elaborate funerary rituals of southern Vietnam, the film merges documentary footage of funeral processions with stunning re-enactments that are at once abstract, poetic, and metaphorical – a rumination on death and the ways the living pay homage to the deceased. The work debuted in 2014 at Prospect 3 and will be installed at the Faena Forum. 

06_propeller.jpg

The Propeller Group, a cross-disciplinary art collective based in Ho Chi Minh City that also collaborates with creatives in Los Angeles. The collective was founded in 2006 in Ho Chi Minh City. Often mining Vietnamese culture for artistic content, The Propeller Group employs creative strategies drawn from advertising and marketing, as well as forms of exchange and display from galleries and museums. The collective uses mass media as a vehicle to merge seemingly contradictory phenomena: advertising and politics, history and the future, and public and private spaces.